Laura Hershel
Senior UX/UI Designer
LauraHershel@gmail.com
814-229-8509

EDUCATION

BFA Applied Media Arts
Graphic & Interactive Design
Edinboro University Class of 2016 (Summa Cum Laude)

EXPERIENCE

Senior UX/UI Designer

Branding Brand, Pittsburgh, PA, August 2021-present
Prepared and facilitated design workshops with clients. Provided creative direction for digital platforms. Directed and collaborated with developers and junior designers. Created user flows and high fidelity designs including interactive prototypes and animation. Presented and worked directly with clients.
Clients: Burberry, Saucy! by KFC, Country Road Group, Lorna Jane, Edible, Wegmans, Royal Caribbean Group

Senior Designer

Actual Size, Pittsburgh, PA, March 2021–August 2021
Art director, illustrator and designer. Lead branding, social, web, and video projects from concept to execution. Presented and worked directly with clients to find solutions. Directed and collaborated with developers, copywriters, motion designers, and junior designers.
Clients: McCaffery Leasing, Distilled Spirits Council of the United States, Ford Motor Company, CHPA, Welly, Boss Controls

Digital Designer

Brunner, Pittsburgh, PA, November 2019–March 2021
Art director, illustrator and designer. Concepted, executed and presented integrated campaigns for various clients, including new business pitches. Collaborated with CDs, copywriters, and UX designers. Directed developers, motion designers, and photographers. 
Clients: WesBanco Bank, Inc. Pittsburgh Botanic Gardens, Bruster's, The Home Depot Rental Services, LaRosa's Pizzeria, Goodwill NG, PNC

Designer

Clean Inc., Raleigh, NC, September 2018–October 2019
Lead designer for multiple clients. Mentored creative interns and production artists. Developed integrated campaigns from concept development to launch. Art director for videos and photoshoots.
Clients: Charlottesville and Albemarle CVB, Lenovo OEM Solutions, Orangina, Invisalign, Lenovo Education, Wilson NC Visitors Center

TECHNICAL KNOWLEDGE

Figma
Design and interactive prototyping 

Adobe CC:
Illustrator 
InDesign
Photoshop
XD
After Effects

Procreate

Collaboration:
Miro
Mural
Figjam
Notion
Jira