Laura Hershel
Digital Designer, Illustrator, Art Director
LauraHershel@gmail.com
814-229-8509

 EDUCATION

BFA Applied Media Arts
Graphic & Interactive Design
Edinboro University Class of 2016 (Summa Cum Laude)

EXPERIENCE

Senior Designer

Actual Size, Pittsburgh, PA, March 2021–present
Art director, illustrator and designer. Lead branding, social, web, and video projects from concept to execution. Presented and worked directly with clients to find solutions. Directed and collaborated with developers, copywriters, motion designers, and junior designers.
Clients: McCaffery Leasing, Distilled Spirits Council of the United States, Ford Motor Company, CHPA, Welly, Boss Controls

Digital Designer

Brunner, Pittsburgh, PA, November 2019–March 2021
Art director, illustrator and designer. Concepted, executed and presented integrated campaigns for various clients, including new business pitches. Collaborated with CDs, copywriters, and UX designers. Directed developers, motion designers, and photographers. 
Clients: WesBanco Bank, Inc. Pittsburgh Botanic Gardens, Bruster's, The Home Depot Rental Services, LaRosa's Pizzeria, Goodwill NG, PNC

Designer

Clean Inc., Raleigh, NC, September 2018–October 2019
Lead designer for multiple clients. Mentored creative interns and production artists. Developed integrated campaigns from concept development to launch. Art director for videos and photoshoots.
Clients: Charlottesville and Albemarle CVB, Lenovo OEM Solutions, Orangina, Invisalign, Lenovo Education, Wilson NC Visitors Center

TECHNICAL
KNOWLEDGE

Adobe CC: 
Illustrator 
InDesign
Photoshop
XD
After Effects

Figma

Procreate