Laura Hershel
Senior UX/UI Designer
LauraHershel@gmail.com
814-229-8509
EDUCATION
BFA Applied Media Arts
Graphic & Interactive Design
Edinboro University Class of 2016 (Summa Cum Laude)
EXPERIENCE
Senior UX/UI Designer
Branding Brand, Pittsburgh, PA, September 2021-present
Provided creative direction for digital platforms. Created user flows. Presented and worked directly with clients. Prepared and facilitated design workshops with clients. Directed and collaborated with developers and junior designers.
Clients: Burberry, Country Road Group, Lorna Jane, Saucy!, Edible, Black Rifle Coffee Company, Wegmans, Royal Caribbean Group
Senior Designer
Actual Size, Pittsburgh, PA, March 2021–September 2021
Art director, illustrator and designer. Lead branding, social, web, and video projects from concept to execution. Presented and worked directly with clients to find solutions. Directed and collaborated with developers, copywriters, motion designers, and junior designers.
Clients: McCaffery Leasing, Distilled Spirits Council of the United States, Ford Motor Company, CHPA, Welly, Boss Controls
Digital Designer
Brunner, Pittsburgh, PA, November 2019–March 2021
Art director, illustrator and designer. Concepted, executed and presented integrated campaigns for various clients, including new business pitches. Collaborated with CDs, copywriters, and UX designers. Directed developers, motion designers, and photographers.
Clients: WesBanco Bank, Inc. Pittsburgh Botanic Gardens, Bruster's, The Home Depot Rental Services, LaRosa's Pizzeria, Goodwill NG, PNC
Designer
Clean Inc., Raleigh, NC, September 2018–October 2019
Lead designer for multiple clients. Mentored creative interns and production artists. Developed integrated campaigns from concept development to launch. Art director for videos and photoshoots.
Clients: Charlottesville and Albemarle CVB, Lenovo OEM Solutions, Orangina, Invisalign, Lenovo Education, Wilson NC Visitors Center
TECHNICAL
KNOWLEDGE
Figma
Adobe CC:
Illustrator
InDesign
Photoshop
XD
After Effects
Procreate