Apparel
Lorna Jane
Goal
Active Living
Essential Australiana
A focus on communicating the value of Lorna Jane’s sustainable materials and environmental impact through storytelling and aesthetics.
Product Seeking
Lorna Jane has multiple product lines that may look the same at first glance to uninitiated customers. What makes these black leggings special?
Empowering Women
An elevated brand refresh moves Lorna Jane away from their previous signature pink and towards more natural and organic shades.
